Future

The long-term care industry faces challenges today like no time in its history.

 

These challenges include but are not limited to:

• Limited government reimbursement
• Lack of Staff
• Lawsuits
• Privacy of records

All of these issues were only minor issues all through the 70's, 80's, and 90's. Now they are at the forefront of most providers with seemingly no potential for resolution. Yet, when you examine these issues, they have common denominators: documentation and communication. So we might suggest that computerization of patient records would provide relief in all areas.

Experts have written in many articles of the need for an EMR (Electronic Medical Record) as a solution. With this being said they have also reported that such technology did not exist, was too costly, to difficult to use. This term EMR or Eletronic Medical Record is now being used in almost every software ad. Some of these software companies are only computerizing some of the clinical record, while others are not much more than glorified word processors or "form" makers.

You learn in the section About Us about the philosophy of our company. What about the founder of the company and his plans for succession? Since American Data is a debt free company, stock in the company is being gifted to American Data employees who will in time direct it as guided by the trustees overseeing the company's "Mission." Recently, when asked how much money would be needed to buy the company in order to increase the buyer's market share of their product, they were told that venture capitalist do not have enough money to push the company in such direction that would harm the employees and clients of American Data.

On-going service is critical in a software vertical market. American Data will not become a company where it takes longer to obtain a person on the phone who cares than it does to resolve the issue for which the call was placed. There will not be an answering service stating "in order to serve you better we have installed this new system" which makes you crawl through a maze of numbers only to wait for the next available person "with an approximate wait time of 10 minutes." That is, the company shall remain faithful to our belief that sales come through service in the form of the best product at the best price and in service to the customer...not marketing gimmicks.